Foundation of Marketing

Right from the time we get up in the morning to the time we go to bed ,  we use several products to satisfy our different needs .   These products are manufactured and marketed by different firms .  These firms undertake various activities to stimulate the demand for their products and earn profit by satisfying customer’s needs and wants .  People purchase products because these satisfy some of their needs . Several activities are performed by the marketers to facilitate the exchange of goods and services between producers and the users of such products .  These activities are referred to as marketing activities . Marketing The term marketing has been described by different people in different ways .  Some people believe that marketing is the same as ‘shopping’ .  Whenever they go out shopping for certain products or services ,  they describe it as marketing .  Some other people confuse marketing with ‘selling’ and feel that marketing activity starts after a product or service has been