Marketing Fundamentals

Right from the time we get up in the morning to the time we go to bed , we use several products to satisfy our different needs . These products are manufactured and marketed by different firms . These firms undertake various activities to stimulate the demand for their products and earn profit by satisfying customer’s needs and wants . People purchase products because these satisfy some of their needs . Several activities are performed by the marketers to facilitate the exchange of goods and services between producers and the users of such products . These activities are referred to as marketing activities . Marketing The term marketing has been described by different people in different ways . Some people believe that marketing is the same as ‘shopping’ . Whenever they go out shopping for certain products or services , they describe it as marketing . Some other people confuse marketing with ‘selling’ and feel that marketing activit...